Oleh Jim Hingst
Foto oleh Alexlmx | Dreamtime.com
Picking a domain name is
just as important as choosing a brand name or a name for your business. An ideal domain name is
a part of your company’s branding, your internet identity and can help someone
find you on the web. Here are some tips to keep in mind as you choose a domain
Nama:
just as important as choosing a brand name or a name for your business. An ideal domain name is
a part of your company’s branding, your internet identity and can help someone
find you on the web. Here are some tips to keep in mind as you choose a domain
Nama:
● Ideally your domain name
should be the name of your business or your brand name, unless someone else has
already purchased it. Using the name of your business or your brand is much
more effective than selecting a generic name. For example, a domain name, such
as www.orafol.com or www.oracal.com, is unique and much more memorable than
www.vinylfilms.com. Terlebih lagi,
appropriate name can also make it easier for someone to find your website.
should be the name of your business or your brand name, unless someone else has
already purchased it. Using the name of your business or your brand is much
more effective than selecting a generic name. For example, a domain name, such
as www.orafol.com or www.oracal.com, is unique and much more memorable than
www.vinylfilms.com. Terlebih lagi,
appropriate name can also make it easier for someone to find your website.
● Keep it Simple. Your
domain name should be short, easy to remember and easy to pronounce and spell. Longer
names are often difficult to remember and are often misspelled. How will anyone
find you on the web if they can’t spell your name. Examples of a couple short names, which are
easily recognized in the sign industry, are www.Arlon.com dan www.rtape.com.
domain name should be short, easy to remember and easy to pronounce and spell. Longer
names are often difficult to remember and are often misspelled. How will anyone
find you on the web if they can’t spell your name. Examples of a couple short names, which are
easily recognized in the sign industry, are www.Arlon.com dan www.rtape.com.
● If the domain name that
you select is frequently misspelled, consider registering the misspelled version
of your name, along with the name spelled correctly.
you select is frequently misspelled, consider registering the misspelled version
of your name, along with the name spelled correctly.
● If your shop serves a
particular geography, use it in your domain name.
For example, the domain name for Chicago Signs is www.ChicagoSigns.com. The name says
it all. It tells you what the shop does and the geographic market that they
Menyajikan.
particular geography, use it in your domain name.
For example, the domain name for Chicago Signs is www.ChicagoSigns.com. The name says
it all. It tells you what the shop does and the geographic market that they
Menyajikan.
● Do not use hyphens or
numbers in your domain name, if you can avoid it. The reason is that can be
difficult to remember to type the hyphens and numbers. The problem is that many
of the really great domain names, which are not unhyphenated and may be perfect
for your business, might already be taken.
numbers in your domain name, if you can avoid it. The reason is that can be
difficult to remember to type the hyphens and numbers. The problem is that many
of the really great domain names, which are not unhyphenated and may be perfect
for your business, might already be taken.
● There are many domain name
extensions available. Anda tidak perlu melakukannya
purchase everyone available, but buying domain names with common extensions,
such as .com .net and .org, may be a good idea, because it lays claim to a name
before a competitor can.
extensions available. Anda tidak perlu melakukannya
purchase everyone available, but buying domain names with common extensions,
such as .com .net and .org, may be a good idea, because it lays claim to a name
before a competitor can.
● Incorporate a keyword in
your domain name, which is consistent and relevant with your corporate
identity. This could help your search ranking, which can increase site traffic.
For example, the domain name for Sign Builder Illustrated is www.signshop.com.
your domain name, which is consistent and relevant with your corporate
identity. This could help your search ranking, which can increase site traffic.
For example, the domain name for Sign Builder Illustrated is www.signshop.com.
● To avoid any legal
problems in the future, make sure that the name that you select does not
infringe on a trademarked brand name used in your market, before you register
.
problems in the future, make sure that the name that you select does not
infringe on a trademarked brand name used in your market, before you register
.
Kesimpulan.
Memberikan
the selection of a domain name careful consideration. Develop a list of
possible names. Before settling on a name, solicit advice from associates,
whose opinions you value. Once you decide on a name, whether it is a business
name, brand name, website or domain name, changing it years later is rarely a
good idea, because can result in confusion and lost traffic to your site. Any equity
that you have accrued over the years is lost when you make a change.
Untuk
example, when RTape changed the name of its subsidiary, Coburn Graphic Films to
CET films as well as changing the domain name from www.coburn.com to www.cetfilms.com dan
the well-known Coburn Vinyl brand to
VinylEfx, they caused confusion in the marketplace. Sign makers still refer to
the company as Coburn and the films as Coburn vinyls. The company lost a well-known
brandname, and lost its domain name.
the selection of a domain name careful consideration. Develop a list of
possible names. Before settling on a name, solicit advice from associates,
whose opinions you value. Once you decide on a name, whether it is a business
name, brand name, website or domain name, changing it years later is rarely a
good idea, because can result in confusion and lost traffic to your site. Any equity
that you have accrued over the years is lost when you make a change.
Untuk
example, when RTape changed the name of its subsidiary, Coburn Graphic Films to
CET films as well as changing the domain name from www.coburn.com to www.cetfilms.com dan
the well-known Coburn Vinyl brand to
VinylEfx, they caused confusion in the marketplace. Sign makers still refer to
the company as Coburn and the films as Coburn vinyls. The company lost a well-known
brandname, and lost its domain name.
Tentang Jim Hingst: Menandatangani otoritas bisnis pada bungkus kendaraan, grafis vinil, sablon, pemasaran, penjualan, daun emas, ukiran kayu, dan lukisan.
Setelah Setelah empat belas tahun menjadi Manajer Pengembangan Bisnis di RTape, Jim Hingst pensiun. Ia terlibat dalam banyak aspek bisnis perusahaan, termasuk pemasaran, penjualan, pengembangan produk, dan layanan teknis.
Hingst memulai kariernya 42 tahun lalu di bidang seni grafis dengan membuat dan memproduksi materi iklan dan promosi untuk produsen peralatan uji besar. Bekerja untuk percetakan offset, percetakan layar format besar, produsen film vinil, dan perusahaan pita aplikasi, pengalamannya meliputi estimasi, perencanaan produksi, pembelian dan produksi seni, serta penjualan dan pemasaran. Dalam kapasitasnya sebagai tenaga penjual, Hingst diakui dengan berbagai penghargaan atas prestasi penjualan.
Dengan mengandalkan pengalamannya dalam produksi dan sebagai subkontraktor pemasangan grafis, Hingst memberikan saran praktis kepada industri, dengan menerbitkan lebih dari 150 artikel untuk berbagai publikasi, seperti Signs Canada, SignCraft, Signs of the Times, Screen Printing, Sign and Digital Graphics, dan Sign Builder Illustrated. Ia juga mengunggah lebih dari 500 cerita di blognya (hingstssignpost.blogspot.com). Pada tahun 2007, buku Hingst, Vinyl Sign Techniques, diterbitkan. Teknik Tanda Vinyl tersedia di distributor perlengkapan tanda dan di Amazon.
© 2018 Jim Hingst, Semua Hak Dilindungi Undang-Undang.
